The listing details act as powerful “selling descriptions” for your house. These are the simple phrases and key words that will help you sell your home faster – and some are the words that leave your home sitting in the corner feeling like the lonely kid of the house.
You can browse the net or visit some other listings to derive recommendations, but these results are driven from the research-based analysis of our experts at Spring Hill Realty. Their findings explain the listing details of over a million sales of words that had positive and negative effects on property stay in market. Take advantage of our years of experience in real estate and market your home the right way, so it sells faster with more money:
The Small Phrases with Bigger Impact
The most important part of the research relies on the listing phrases that boosted the sale of homes, these were: “open concept”, fenced backyard”, updated kitchen”, and “natural light”. If your home does not have these features, perhaps thsy should!
Now, the phrases that made the home stay in market for a longer duration were: "custom built", "golf course", "ceramic tiles", and "gourmet kitchen". According to the analysis, these phrases were best suitable for expensive homes which might have a lesser demand in market.
Never Show Your Hand
A study that was conducted between 1997 and 2000 showed that words as, “landscaping”, "move-in-condition", and “beautiful” helped in selling the property. On the flip side of the coin, words as, “must sell”, “motivated”, and “good value” delayed the selling process. These are all code words to other realtors. The hidden language of these listings typically says "make us your best offer".
The premise of these phrases and terms is to get the buyer inside and make them fall in love with the home and price. When the market is hot and happening, it can become difficult to get the attention and this is where these terms help.
Renovated? Mention What You’ve Added
Phrases as “renovated” and “well-maintained” can have a very positive impact on the listings. However, you should not add them casually. Here are some realities you need to learn: adding a new granite countertop does not mean that your home qualifies for the phrase “renovated kitchen”. Instead you can simply add terms as new appliances and cabinets are added.
For a few cosmetic updates, use “updated kitchen”, otherwise use “well-maintained”, but do not use “renovated”. When you see such serious phrases, your mind would think that the home was gutted and there are all new things. This can be the biggest turn off for the potential buyers. If somehow, you fail to give an accurate description of the home, you will lose the potential buyer in minutes.
Don’t Embellish the Condition of Your Home
When your home is in excellent condition it clearly means that your home is updated. Going to a house that says “excellent condition” but has rotten wooden floor will be a huge turn off for the buyers. If ever, there’s anything you’ve added or done or removed, just let your realtor know. The agent should help you with the terms that match your home description best.
All this matters because the home inspector will find the flaws, which will in the end affect the profit from the sale. Moreover, this will also prolong the time of your home is in the market while your buyer and you start a new round of negotiations. Just like any other issue, own up for the flaws and truth.
Leave the Unnecessary Out
Let you realtor take the hold and write the listing for you. Our realtors are experienced and trained to know exactly the correct phrasing to put your home in the proper light. Of course it’s your house and you will be involved in every bit of concern, but the winning the sale with words will be the job of realtors.